Happy Cows More Expensive to Eat

Annie and I rode our bikes to Scotty’s Brewhouse yesterday. Scotty has a build-your-own-burger option where you can select the type of cheese, condiments, bun, and meat. For $6.75 you can order the groundchuck. For $9.75 you can order meat from grass-fed, free range, happy cows described as such:

half pound grass-fed, $9.75
usa born and raised product. strict animal welfare and animal care protocols. never confined to a feedlot. rather, they are in a “free range environment.” produced without the use of feed grade antibiotics, synthetic growth hormones, or animal byproducts. have never been fed corn or other grain at any time in their lives. packaged at plants that have a documented record in animal welfare, food safety and sanitation. higher in omega 3, CLA, vitamin e and other antioxidants when compared with grain fed beef.

I find this to be an interesting ethical decision. Is it worth paying $3 or 144% more for a clearer conscience? If not for a cow, how about a Fair Trade, ethically produced T-shirt?

Really, should I be seeking help?

I can remember the whole Where am I Wearing? part, but it’s the subtitle that always gets me. Let me look it up…

Oh, there it is…A Global Tour to the Countries, Factories, and People that Make our Clothes

The problem I’m having is that we’ve (editor, editor’s assistant, Marketing gurus, Me) considered many different subtitles. The one I originally submitted was: A Global Quest to Meet the People who Made my Clothes. They thought Quest was a little too esoteric so we tried several others. Here’s just a few of the many, many variation of subtitles that were tossed around of the lists I submitted:

A Factory Tour to the Countries that Make America’s Clothes

A Global Quest to Meet the People that Make America’s Clothes

A Journey to the Countries that Make America’s Clothes

A Search for the People that Make America’s Clothes

A Search for the Factories & People that Make America’s Clothes.

Quest became Journey. Journey became Search. Search became Tour.

My Clothes became America’s Clothes, America’s Clothes became Our Clothes.

So, this is why I can’t remember the name of the book I’ve written. I suppose it still isn’t a very good excuse.